I recently had the honour of working on this beautiful project! 

As freelance design director I worked with the City of Maribyrnong in designing their 2025 Creative Strategy. The Creative Strategy document is a manifesto for the future creative vision for the City of Maribyrnong.

The Creative Strategy aims to embed creativity in all aspects of Council’s work to increase the social, cultural, and economic benefits for the entire community of the inner west. The City envisages an environment where artists and creatives can thrive – a place where ‘creativity spills out onto the streets’.

I developed the concept, ‘new creative horizons’, a beautiful visual motif that symbolises looking to the creative future, while physically representing our inner-west’s view
of the horizon. 

I led the creative application of the ‘new creative horizons’ concept across the entire campaign. This included the design of the document itself, as well as campaign applications including social media assets, and street banners and flags seen throughout the inner west.

As a local creative, I am proud to worked on a key project that will actively enhance and support creativity in my own community. I’ve loved seeing it all around me in my hood!